Image Tours

A Tradition of Excellence Since 1939

Roelof Postmaa, Sr., an educator in The Netherlands, founded Image Tours in 1939 in Amsterdam. He began taking his students and their parents on trips as a hobby. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that travel broadens one’s horizon and enriches one’s mind.

Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. Roelof Jr. opened an office in Grand Rapids, Michigan in 1960 and began offering the company’s signature HEART OF EUROPE ® tour to groups such as fraternal organizations, employee associations, churches, school choirs, orchestras, and marching bands.

In 1986, the company began partnering with travel agencies to offer their escorted Europe tours to the general public, thereby becoming firmly established throughout the United States. Today, Image Tours is led by Monique Kasmauskis, the daughter of Roelof Jr., and her husband, Mike. They, along with all the Image Tours associates, are dedicated to providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours.

Our Company Started in Amsterdam

Seventy-nine years ago, a Dutch high school teacher and sports coach by the name of Roelof Postmaa took his senior class on a trip to France. The students had a wonderful time and more trips followed. Then, the parents of students asked Mr. Postmaa to organize a trip for them. These early beginnings seeded the tour operating business now known as Image Tours Inc..

Image Tours in the U.S.A.

In 1960 Mr. Postmaa’s son, Roelof (Rudy) Postmaa Jr. opened an office in Grand Rapids, Michigan, with the purpose of offering affordable European tours to American travelers. In 2002, Rudy transferred the management of Image Tours to his daughter and son-in-law, Monique and Mike Kasmauskis.

Superior Value with a Personal Touch

From the very beginning, the goal of Image Tours has been to provide "Superior Value with a Personal Touch." We have always remained loyal to this objective and continue to make every possible effort to provide a comfortable and gratifying travel experience at an affordable price. Our meticulous selection of hotels and service providers translates into the highest quality at the lowest price. In addition, we guarantee the Tour price at time of deposit and the Tour & Air inclusive price at time of final payment.